About Us


President & CEO Daniel Atkins

Daniel brings 25 years of experience as a seasoned entrepreneur.  Daniel is a DRTV veteran having produced and created 20 + Infomercials over the past 18 years. As CEO of Limited Treasures, Daniel has secured licensing agreements with Disney, NFL, NBA, CLC, Elvis Presley Enterprises, and many more.
Daniel is also a well known TV Pitchman and has been in over 25 Infomercials as well as appearances on QVC. Daniel has been on the air for over 10,000 hours.

Daniel has over 25 years of experience in creating, inventing, and developing successful consumer products. He has a unique prospective on what it takes to bring a product from concept to the store shelves.

Daniel has launched over 100 products, resulting in over a half billion dollars in retail sales.

CFO – Sam Watts

Sam is a CPA with 25 years of experience in the accounting field.
Sam has served as CFO for several companies over the past 25 years. We are very happy to have Sam on our team.

Daniel Atkins VP of New Product Development

National Sales Manager – Sergio Galindo

After Serving in the Marine Corp for 12 years, Sergio was honorably discharged and entered the corporate world.
Sergio has proven to be a top-notch sales manager and an important asset to our business.

E-commerce Direct Sales Manager – TY Atkins

Ty is a talented young man. Following the family footsteps Ty is an entrepreneur and at the age of 19 built his own online business into a 600k business. Ty joins out team to head up the newest division for Innovent Brands. Ty is in charge of creating an launching our on-line direct to consumer e-commence businesses On line sales will commence summer of 2017. We couldn’t be more excited to have Ty on our team.

Customer Service manager – Jessica Barnett

Jessica graduated with honors from Middle Tennessee State University. Jessica’s has a great sense of organization and is a perfect representative to lead our Customer Service team